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| ›› | Keyword Research There is no point in any search engine optimisation if the keywords targeted are not being searched on by internet users. At Surf Pacific, we research keywords thoroughly to ensure your company sees a return on investment. This is the first key stage in the search optimisation process. |
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| ›› | Search Engine Geared Copywriting With our expertise in search engine optimisation and marketing, we know what works and what doesn't. We tailor your website content to be as search engine friendly as possible. |
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| ›› | Search Engine Optimisation Search engine optimisation refers to the act of altering your site so that it may rank well for particular terms. This is where Surf Pacific stands out as leaders in Australia - all our clients see genuine results and high rankings through our search engine optimisation services. |
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| ›› | Link Popularity Not all search engines use link popularity as a criteria however this particularly works well with Google - the biggest search engine at this point in time. Google considers each link to a page on your site a vote for that page. The more votes that page has, the more popular your site will be. Also, the more votes you have from well established and highly regarded sites, the better off your site will be. There are of course numerous other criteria to take into account, however this is a very important criteria to take note of. |
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| ›› | Submitting Your Website In essence there are really only three genuine major search engines - Google, Yahoo! and MSN. Other companies that masquerade as search engines are really business directories that supplement the results for the bigger players. Surf Pacific submits your site to all the major search engines and a carefully chosen list of business directories. |
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| ›› | Website Statistics Once Surf Pacific has submitted your website to the search engines, we continually monitor your site's progress on the major search engines. Search Engine Optimisation is like shooting at a moving target - thankfully Surf Pacific has the knowledge and the ability to keep up with the major search engines and deliver consistent results to all our clients. |
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