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ATTENTION ALL GOLD COAST BUSINESSESCan you risk NOT having a website? 1. Save your business time and money Some businesses on the Gold Coast receive numerous requests to send out information on a daily basis - aweb site can reduce the costs of providingthe information that your customer or undecided prospect needs. By centralising offers and company information to one source, you can save on the cost of printing and postage. 2. Small businesses CAN compete with larger businesses. The Internet is the greatest equaliser and truly does create a level playing field. A professionally designed web site can make your business seem larger or more established than it really is. With the right planning, family businesses CAN compete on the same level as a large multi-national. That is the power of the internet. 3. Image is Everything. Having your web site professionally designed by Surf Pacific complement the traditional forms of advertising your business already has in place. Include your website address in your Yellow Pages ad, newspaper ads and all your business stationery. 4. Turn strangers into friends and sway undecided prospects At Surf Pacific, we believe in the concept of turning strangers into friends, friends into customers and customers into repeat customers. All Surf Pacific clients use their websites to build stronger relationships with their customers and provide motivation for those undecided prospects via special offers or by identifying your unique selling point. 5. The site works for you even when you're not For most small businesses on the Gold Coast, having a web site provides an inexpensive form of advertising and help you see a return on investment. Advertising in the Yellow pages, newspaper, television, radio or direct mail is expensive and you are limited with the amount of information you can provide. With a web site however, there is no limit. Customers and prospects can literally browse your site at any time of the day or night and from any location. 6. Support your clients and customers 24 hours a day If your customer has a question on your product or requires a question to be answered urgently - you can use your website to provide this after-sales and after-hours service. 7. Showcase products and services. Words sell and images decide. Your prospect is going to compare you with your competition - it is vital that you highlight your unique selling point and what sets your company apart. Using your website, a prospect can see examples of your products or services before making purchasing decisions. To drive the message home, display testimonials from happy customers and clients throughout your web site. 8. Gain advantage over your competition. The internet is fast becoming the medium of choice in searching for and finding local businesses supplying a particular service or product. If you competition already has a web site, you ARE missing out on potential customers and clients. As mentioned before, the internet does provide a level playing field - your business needs to be actively marketed by internet professionals to allow prospects to find what they are looking for. 9. Web sites can make your marketing plans more effective. . automate the answering of business enquiries 10. Generate Leads and create highly targeted mailing lists. People who visit your web site are specifically searching for your products and services and therefore can be classified as a qualified lead. These prospects can be targetted by using online enquiry forms and free email newsletters which are best sent out on a monthly basis.
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