13.10.2004
Tips to Turn Your Website into a Dynamic Marketing Tool
Are you looking to get a website designed and developed by a local web design company in Sydney? Pay attention to these tips first!

Website Home Page
Your Home Page is the most important page on your site. Most of your visitors will arrive to your site via the home page. As with anything in business, first impressions are the key to whether or not your prospective customers stay on and investigate what your business offers or whether they simply press the back button.

Common mistakes that are found on many Sydney Business websites:

Long loading times
Your online prospects have a short attention span - they are fidgeting at 10 seconds, reaching for the mouse at 15 and gone from your site at 20 seconds UNLESS you have captured their attention. Does your site capture your audience within 20 seconds? If your potential customers have to wait longer than twenty seconds for home page to load or for something to capture their interest, then you are most definitely going to be losing out on a lot of new customers and clients.

Poor Navigation Techniques
Your website should be easy to navigate and be intuitive. It should not require a degree in rocket science for your online visitors to navigate through your site. Give your customers options and KEEP IT SIMPLE!!

Ambiguous Content
Have you ever been to a website and felt the feeling that you did not know what this site is all about? Every page on your site should clearly explain what your business is all about and the products / services you offer.

Succinct Page Content
Every web page within your website should contain succint, to the point information on your business or a particular product and service you are offering. The human brain cannot handle two conflicting thoughts or ideas at the same time, so a good rule of thumb is one topic per page and if neccessary, links for further information.

Web Site Navigation
Your website must be easy to navigate through - why not consider a website search so your customers can find what they are looking for quickly and easily?

Make your site intuitive!
Be consistent with the position of your website navigation. Be consistent with the color of your website navigation. Be consistent with the appearance of your website navigation.

Keywords and search engines
Your web site must be designed with the search engines in mind. Because the search engines change the way they rank pages on a regular basis, it is imperative that you speak to a search engine optimisation company before approaching your web designer. Quite often web designers will make web pages that are not search engine friendly and require additional investment of time and money to fix this! We recommend Surf Pacific Submit

Writing hypnotic website copy
When writing copy for your website to produce a reaction from your potential customers or to sway the undecided prospect, pay close attention to what you say.

Avoid over-used, passive verbs, boring adjectives and $50 nouns.

If you were a customer looking for a product to generate revenue, which statement would appeal to you?

Get better results.
Or
Explode monthly profits!

Energise your sentences. Glue your readers' eyes to the monitor.

It is more about the sizzle than it is about the steak. With this in mind, captivate your website visitors buy using words that sell. These include:

free
profit
new
now
secret
easy
save
guarantee
today
first
how to
amazing

Don't use techie jargon.
Your website should be written from your customers perspective - not your own. Avoid words that they may not be familiar with, and if necessary, explain technical terms in a non-technical way.

======================================

Surf Pacific is the leader in designing websites from a marketing perspective. Give us a call today on (07) 55 73 4441. Give us a call now while you're thinking about it!

Associated Link: www.surfpacific.com.au